Sunday, August 13, 2017

They offered to pay people to go to the gym. Guess what happened?

Have you ever thought, “You couldn’t pay me enough to go to the gym”? You’re not alone.

When researchers offered new gym members $30, $60 or a gift worth about $30 for going to the gym nine times in six weeks, attendance increased only slightly, according to the “Can Financial Incentives Help People Trying to Establish New Habits?” study by the National Bureau of Economic Research.